Strategy-led media for brands that move.

Dark Sour Media Ltd. is a strategy-first media company supporting motorsports, automotive, and culture-driven brands.Founded by Nicole Chantel, Dark Sour Media bridges the gap between content, partnerships, and real-world execution built for fast-paced, event-driven environments.Nicole has worked in social media management since 2014 and has been embedded in the motorsports space since 2022, supporting athletes, teams, and brands with content, strategy, and sponsor-focused deliverables. The work is designed to do more than look good, it’s built to drive visibility, growth, and long-term brand value.

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What We Do

Support built for motorsports, not adapted from generic marketing playbooks.Social Media Strategy & Management_{Remote-first support for athletes, teams, and brands in motorsports and automotive.}Sponsorship & Brand Support_{Decks, deliverables, content strategy, and partner-facing assets designed to support real relationships.}Event & Campaign Media_{Strategy, coordination, and content support for high-pressure, event-driven environments.}Available for select projects and ongoing support.

Experience Across

Formula Drift (PRO / PROSPEC)Drift Enthusiast MagazineEditorial, announcing, and on-camera rolesAutomotive and lifestyle brandsGrassroots & regional Pro-Am / Professional licensing drift seriesWork featured across North America with athletes, teams, and brands in motorsports and automotive culture.

If you’re looking for media support that understands both the creative and operational side of motorsports, let’s talk.

Founded by Nicole Chantel · Motorsports Media & Strategy